Display
Aura Meets Your Team Where They Already Work
Aura is not a destination. Aura is a layer that surfaces wherever the question gets asked.
In the Mediaura Signal Dashboard
Aura ships as a floating chat widget in the corner of every page in your Mediaura Signal deployment. Click to expand into a 400×560 chat panel; expand again to fullscreen if you're going deep. The widget persists across pages; start a conversation on the attribution dashboard, navigate to the campaign view, and Aura is still there with your conversation intact. Animated progress indicators show you which tools are running while Aura works.
In the Dedicated Analyst View
For deployments that include the full analyst surface, Aura also has its own page: a fullscreen chat interface with two tabs, one for live conversation, one for saved analyses.
In Your Monday Morning Inbox
Every Monday at 7 AM, Aura autonomously reviews the entire previous week of data, every channel, every location, every campaign, every causal coefficient, and writes a 400 to 600 word narrative report with action items. It's emailed to your team, archived to the Aura Readings web view, and waiting for you when you sit down with your first cup of coffee.
The Weekly Insights report is not a templated dashboard export. It's Aura, autonomously deciding what mattered most this week and explaining it in prose. Some weeks the headline is a campaign that crushed; other weeks it's a coefficient that moved meaningfully; other weeks it's a foot traffic pattern that's worth investigating.
This is Aura's most valuable output for most clients, because nobody actually logs into the dashboard every day. They log in when there's a reason. The Monday email creates the reason.
Configurable Surfacing: Slack, Email Alerts, Custom Thresholds
Aura's surfacing layer is configurable per engagement. We deploy clients on Slack two-way conversation, email reports and alerts, and configurable threshold-based notifications using infrastructure we already operate in production for budget pacing alerts in our media tracker. If your team lives in Slack, Aura lives in Slack. If your CFO wants a Monday email and a Friday email, Aura writes both.
In healthcare deployments, any delivery channel that would carry PHI is limited to what your configuration allows.
What's not built yet: real-time anomaly-triggered alerting where Aura wakes itself up at 2 AM because Meta CPM spiked. The infrastructure exists in pieces (M-CE produces the residuals that would feed it; the alert pipeline exists in the media tracker), but the integration into Aura's autonomous monitoring loop is roadmap, not shipped. We'd rather tell you that than imply otherwise.
Workflow
Save an Analysis. Verify It. Share It as Expert Work.
This is one of Aura's quieter features and it's the one that ends up changing how teams work.
How does an answer get from “the data exists” to “the data has been interpreted and trusted by someone who knows what they're looking at”?
Most teams handle that gap with a Slack message and a screenshot. The number travels; the reasoning behind it doesn't.
When Aura produces an analysis you want to keep (a deep dive into a location's performance, a correlation study, a causal attribution breakdown, a campaign post-mortem) you can save it. Saved analyses live in the database with searchable tags, the full conversation context, and a unique shareable URL.
The Workflow That Emerges
A marketing analyst asks Aura a question and watches it work through the answer.
The analyst verifies the answer looks right: the tools that ran are appropriate, the data they returned looks reasonable, the interpretation matches their expert intuition.
The analyst saves the analysis with a tag and a name.
The analyst shares the URL with the client team, the executive who asked the question, or the rest of the marketing team.
What gets shared isn't a chat transcript. It's an analysis that an expert has reviewed and blessed. The recipient sees a polished, contextual document (Aura's reasoning, the tools it called, the data it found, the conclusion it reached) at a stable URL your team can come back to during your subscription.
Instead of a Slack message and a screenshot, the answer becomes a real artifact, with the full reasoning preserved.
Start With the Fit Check
Free and honest, with no obligation on your side. If your data can support causal conclusions, you'll get a written fixed-fee quote and timeline. If it can't, you'll know that too.
Start the Fit Check →